OUR INSPIRATION
The story of Sjobeck begins back in 1947 when co-owner, Garrett's great grandparents moved to the west coast from the fast-paced city of New York. When the couple stepped foot onto their newly purchased ranch property, they found much less than expected. This beautiful ranch they had imagined housed nothing but a small outhouse, a single ranch building and a lake. His grandmother, a fashionista clad in high heels and accustomed to a socialite lifestyle surrounded by the likes of Frank Sinatra and Clark Gable, was determined to make things different. Their hard work paid off and today, Calamigos Ranch is a known destination throughout southern California. Run by what is now one of the oldest families in Malibu, the ranch covers an expansive 130 acres and plays host to two lakes, a restaurant and bar, a vineyard, many special events and weddings, as well as overnight cabins for guests.
60 years after his family stepped foot on the Malibu sand, Garrett, taking inspiration from his great grandmother, wanted to showcase his Malibu heritage through clothing design. Getting his start by designing uniforms for the ranch employees, Garrett found he could create "wearable art." Shelly, after having worked with many different designers on improving their brands, decided she wanted to do it for herself. Last but not least, JesseRay, originally on the track to law school, found his call to fashion when he learned the process behind how things were made. Although he describes himself as a "bookworm," his excitement in discovering that fashion was a new form of expression was vital to the brand's success.
