2nd Annual Memorial Day Weekend Party


May 16, 2011 - Malibu, CA: SJOBECK hosts 2nd Annual Memorial Day Weekend Party in Malibu at the 140 acre Calamigos Ranch. Buyers, fashion industry people, and Sjobeck followers will partake in Sjobeck's amazing Memorial Day Weekend Party on SUNDAY, MAY 29, 2011.

Ferris Wheel, Water Slides, Paddle Boats and most importantly hot girls/guys basking in the sun, drinking hosted signature Sjobeck cocktails! This is an Invite Party to the Industry and Buyers.

ONLY BUYERS/FASHION INDUSTRY RSVP by May 25th: SJOBECK@LIVE.COM


VOGUE: FASHIONS NIGHT OUT LA


Los Angeles, CA: September 1, 2010 - SJOBECK has been chosen to participate in Vogue's Fashions Night Out in LA at Ron Herman in Fred Segal Center located on Melrose Ave. SEPTEMBER 10th is when the event starts from 6pm-11pm, showcasing alongside renowned brands such as J Brand, Monrow, Ever, Jean Shop & Chan Luu, Ron Herman boutique is the place to be for FNO. Open bar provided The Basement Tavern in Santa Monica, Cupcakes provided by Magnolia Bakery and DJ Kamayo, local bands all in one location.


Villains Vault debuts SJOBECK Summer Collection

www.villainssf.com

May 7, 2010 - San Francisco, CA: Villains Vault in San Francisco will host SJOBECK's debut party May 29, 2010. Sjobeck and Villains Vault are offering 30% off all Sjobeck product throughout the weekend. Additionally, music and refreshments will be provided and the designers of Sjobeck will be present between 2-4pm. Sjobeck has offered to give a free cashmere cardigan, retialing $365, to whomever wins the Sjobeck x Villains raffle. Details to be given at the event.

FRED SEGAL Trend x Sjobeck Fall Fashion Preview


March 10, 2010 - Malibu, CA: FRED SEGAL Trend hosts SJOBECK's "American Contrast" Fall Fashion Preview March 19, 2010 from 7p-11p. A limited guest list of 200 buyers, celebrities and Sjobeck followers are expected to attend the event. Sponsored in part by Ventura Limoncello, Sjobeck's traditional LA Fashion Week event will come no short of an open bar, hors'dourves, music by DJ Nick from M bar and media outlets from all over the fashion industry.

Additionally, Sjobeck and Fred Segal Trend have teamed up to offer 20% Off ALL Sjobeck product during the event. Shop.Drink.Eat.Love.

rsvp@sjobeckmalibu.com

Allie*G introduces Sjobeck Trunk Show


Mill Valley, CA - March 11-12, 2010: ALLIE*G hosts SJOBECK Trunk Show at store location 76 Throckmorton Avenue in Mill Valley, CA. Even runs from Thursday, March 11 - 12 from 10am-6pm.

"We love Sjobeck's laidback luxury -finely crafted for comfort and versatility, richly tailored for luxury and style, impeccably constructed with innovative and premium fabrics. The styles are romantic and versatile, perfect for Mill Valley's casual lifestyle. Sjobeck is garnering support from Hollywood's elite and is featured on the cover of Vanity Fair's March issue." (Allie*G)

Complimentary drinks and treats to be provided by Allie*G.


SJOBECK Trunk Show + Anne Michelle


Beverly Hills, CA - November 28, 2009: Come join us at Anne Michelle's new Beverly Hills location for the SJOBECK Trunk Show. 181 S. Beverly Blvd., Beverly Hills, CA 90210. Great Holiday product just arrived and is eligible for the 20% discount. Food and Drinks provided by Anne Michelle.
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"BACK TO THE BEACH" LA Fashion Week '09


Malibu, CA - September 15, 2009: Summer ends for 2009, but SJOBECK is "Bringing it Back to the Beach", or rather, bringing the beach to Hollywood for Spring LA Fashion Week 2009 at the trendy Live! On Sunset store in West Hollywood, CA, October 10th, 2009 at 7:00pm.

The Malibu-based, laidback luxury clothing line, SJOBECK, will debut its Spring 2010 collection with an unconventional runway show and after-party that follows. Sponsors include: Candlelight Kitchen & Bar, "M" The Bar, Ketchup on Sunset, 944 Magazine, and more TBA.

PRESS/PR Contact: press@SjobeckMalibu.com
RSVP: rsvp@SjobeckMalibu.com
OTHER: info@SjobeckMalibu.com
"LA.GG

Sjobeck & 'M' Labor Day Party


Malibu, CA - August 5, 2009 - Sjobeck and brother company, Candlelight Kitchen & Bar / 'M' Cafe & Bar, hosts huge Labor Day Weekend Party at Calamigos Ranch in Malibu, CA.

Man-made lake, paddle boats, full night club and restaurant, slip-n-slide and the Malibu sun were all the ingredients to make this event a success. Sjobeck and 'M' wanted to throw a party to show their appreciation to their buyers, magazine editors and following.
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Sjobeck Parties at HWood


Hollywood, CA - May 8, 2009 - Newly opened Hollywood club, H.Wood and Vita Luna PR, invite Sjobeck to participate for owner's, John Terzeian, private birthday with celebrities: Jack Osbourne; Robert Hoffman; 90210 classmates, Josh Henderson and Caroline D'Amore among others.
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Santa Barbara Welcomes Malibu

www.BlueBee.com

Santa Barbara, CA - April 26, 2009 - Upscale Santa Barbara based clothing boutique, Blue Bee, invites Sjobeck, amoung other high-end designer collections - Marc Jacobs, Nice Collective, Paul Smith, John Varvatos and others - to participate in the 8th Anniversary Event April 24-26, 2009.

Recently picked up by Blue Bee Boutique and given their own shop area, Santa Barbara locals welcome the laid-back luxury collection to their city with a great turnout and sell-through during the days of the event. Sjobeck and Candlelight Kitchen & Bar hosted the "Gentlemen's Bar" in the Blue Bee Men's store and raffled a relaxing day for two to experience "Malibu" - Wine Tasting at Malibu Wines, Dinner for two at Paradise Cove, Malibu and a one night stay at the beautiful Calamigos Ranch up-top the Malibu Hills.

YOU CAN NOW PURCHASE SJOBECK AT www.BlueBee.com
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BOXeight x Sjobeck: LA Fashion Week 2009

www.BOXeight.com

Los Angeles, CA - March 10, 2009 - LA Fashion Week has been annexed by BOXeight and Sjobeck amoung others who helped produce the events from March 13-15, 2009 at The Los Angeles Theatre located in the heart of the fashion district.

Other participants include, Candlelight Kitchen & Bar, 944 Magazine, Vox Entertainment, ShopFlick, Livity, GenArt, Reason Media Group and Stickam.
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LA Fashion Week 2009

http://www.boxeight.com

BOX EIGHT HOSTS LA FASHION WEEK 2009
"Image
SJOBECK will show their FALL 2009 Collection at BOXeight's LA Fashion Week.

March 15, 2009 @ 7pm
The Los Angeles Theatre
650 S. Broadway, Los Angeles, CA 90014

LIMITED TICKETS AVAILABLE TO PUBLIC
Tickets: $50 Priority Seating, $35 Secondary Seating - Contact
info@sjobeckdenim.com

Buyers/Press contact jesseray@sjobeckdenim.com